Interesting infographic from MDG Advertising shedding some light on how consumers feel about social media privacy. According to their research, 68% of US Facebook users do not understand their privacy settings, and 61% are unsure of what Facebook does with the information they provide them with.
From Socialbakers, social media statistics of Facebook & YouTube for brands in the UK – January 2012.
No change at the top for Burberry, who continue to dominate the space, but its interesting to see a burger chain top the response rate charts.
Having gone through all 54 Super Bowl ads. The list is largely compiled of the ads which we thought were the funniest. Although the Chrysler ad is a great piece of storytelling and cinematography.
Fiat 500
Chevy Happy Grad
M&M’s
Chrysler
Nice use of storytelling.
Snickers and Rio Ferdinand recently came under fire in The Telegraph after breaching the Office of Fair Trading’s advice about celebrities making it clear when they promoting or endorsing a product.
Although I’m not sure how strictly this is enforced. Wayne Rooney and Michael Owen are frequently endorsing products and no one seems to batter an eye lid? I wouldn’t say they are making it clear that their tweeting is part of their sponsorship deal, which it most probably is.
My personal favourite :
Wayne Rooney ” Just got my new boots off Nike for Sunday. Can’t wait to wear them”.
©2011 publicreative
58-60 Rivington Street, London, EC2A 3AU
t: 020 7920 7120
f: 020 7920 7149
e: hello@publicsocial.co.uk
