The Twitter Timeline
Last week Twitter quietly launched the new ‘timeline’ feature to a limited number of users. We know Facebook have been very busy in recent times with the changes they have made. However, Twitter’s last redesign is about a year ago. Here are the new changes :
First there are inline conversations. If you click on a person’s tweet a conversation will appear within the timeline. It gives you a better overview of conversations with other Twitter people and remains in the same line.
Similar to Facebook, where you can publish photos among other things, is the inline media. If you click on a tweet, which includes a picture or a video, the media will appear within the timeline as well.
The third change is with the profile lightbox display. When you click on someone’s profile, rather than the appearance of the profile being displayed on the right sidebar an extra box pops up and leaves the background in the shade.
Don’t underestimate StumbleUpon
StumbleUpon is cool but almost nobody talks about it. It is a web page search engine that finds and recommends web content, based on people’s interests. After last week’s publication of an infographic by StumbleUpon the image of the discovery engine could change. ‘The life circle of a web page on StumbleUpon’ shows that 2.2m web pages are added to StumbleUpon every month. Traffic referrals are 13% higher than on Facebook, which puts StumbleUpon in first place for social media traffic in the US. Whereas, Twitter and Facebook links have a life time of 2 or 3 hours after publishing, a StumbleUpon link stays alive at least 400 hours. Even if there is no active campaign necessary it is interesting for brands to include StumbleUpon in their projects.
The Online Checkout in Real Life
This is a great viral from Google showing just how important it is for e-commerce stores to improve their checkout tools, otherwise they lose customers. Behind the video, Google recommends its ‘Google Analytics‘ to have a better idea of how consumers interact on their web pages. Watch the video here!