In June 2011, Rhydian, Simon , Craig and myself all went to Internet Week in New York. After a bit of debate, we have selected a small sample of our key insights from the trip….
0 comments
Posts In Category: Internet Week
INTERNET WEEK NYC COMES TO AN END
It’s been a great week in New York attending Internet Week. The highlights have included hearing how major sports franchises – the NHL and NBA have embraced social media to fully engage their audiences whether they are at home watching the game or in the stadium cheering their teams on. Other notable key note speakers have included McDonalds, Pepsi, Gatorade, Buzzfeed, and Webtrends.
We will update this blog with more insights from the week in the coming days. Thanks to all the speakers, attendees and prolific tweeters who have made the week a big success.
Unruly’s 7 steps to social video success
Amanda Farrell from Unruly Media (US office) shared her insights on social video at the OMMA Social conference at Internet Week NY today. This is a very prominent growth area in social media, with 48 hours of content being uploaded to YouTube every minute and according to Cisco, by 2013 90% of consumer traffic will be video based.
Here is a top line summary of Amanda’s key note speech.
Step 1 – Embrace the opportunity
More and more people are sharing video content online, the medium is growing at a rapid rate.
Step 2 – Decide what you want to achieve
Having an objective will help ensure your video content is relevant to your brand and audience.
Step 3 – Look for fresh ideas, understand your audience
Researching what your audience likes to look at/share online will help shape your ideas.
Step 4 – Create great content
Easier said than done, but usually the funny, shocking and unique videos are the most successful.
Step 5 – Activate
Identify fans and key influencers to see where best to seed the content.
Step 6 – Collaborate with media partners
Media outlets will know what best engages their own audiences.
Step 7 – Amplify
Target blogs, microblogs, video sharing sites, your own brand’s social channels as well as niche blogs and passion sites as this is where you have the nest chance of creating brand advocates.
I’ve added in the following T Mobile video as the wifi shut down during the talk.
