According to the recent survey of Burst Media, 70% of US web users watch online video each week, and the UK internet users spend 240 million hours every month watching online video content as Experian Hitwise just revealed. We can add to this with our top 3 videos of the day:
Ham’O'Ween
The Future Vision
We like this – The ‘Productivity Future Vision’ of Microsoft visualizes what could well be happening in a few decades if technology continues to develop at such pace…
The Cat Haz Swagger
Puss in Boots, known from the movie ‘Shrek’, is coming back to the cinemas. Besides the traditional trailer, they’ve made another video which parodies ‘that’ Old Spice commercial!
Amanda Farrell from Unruly Media (US office) shared her insights on social video at the OMMA Social conference at Internet Week NY today. This is a very prominent growth area in social media, with 48 hours of content being uploaded to YouTube every minute and according to Cisco, by 2013 90% of consumer traffic will be video based.
Here is a top line summary of Amanda’s key note speech.
Step 1 – Embrace the opportunity
More and more people are sharing video content online, the medium is growing at a rapid rate.
Step 2 – Decide what you want to achieve
Having an objective will help ensure your video content is relevant to your brand and audience.
Step 3 – Look for fresh ideas, understand your audience
Researching what your audience likes to look at/share online will help shape your ideas.
Step 4 – Create great content
Easier said than done, but usually the funny, shocking and unique videos are the most successful.
Step 5 – Activate
Identify fans and key influencers to see where best to seed the content.
Step 6 – Collaborate with media partners
Media outlets will know what best engages their own audiences.
Step 7 – Amplify
Target blogs, microblogs, video sharing sites, your own brand’s social channels as well as niche blogs and passion sites as this is where you have the nest chance of creating brand advocates.
I’ve added in the following T Mobile video as the wifi shut down during the talk.
Public Social is a specialist social media agency. We help organisations to connect to their customers using the most appropriate social media channels and online communities.
