Man City’s great use of social media has really caught my eye over the last 6 months or so. Not only are they top of the league on the football pitch but they are also leading the way in engaging fans using social channels.
Twitter, Facebook, Foursquare, Blogs, and YouTube are all being used to give fans unprecedented access to the club and its players. Fans can even have their tweets or blog posts featured on the main Man City website. This allows fans to really feel like part of the club. Well played.
A good example of this is are the two videos below:
Twitter recently released ‘Twitter Stories‘ which showcases people who have successfully used Twitter to make a difference in their lives, whether that be personally or professionally.
One great story is how a son saved his mothers ailing bookshop with a single tweet…
As a Chelsea fan, it pains me to write this post. Tony Fernandes, the owner of premiership football newcomers QPR (and also AirAsia) knows exactly what social media is all about. The exploits in social of Team Lotus, Fernandes’ F1 outfit are well documented, but now as chairman of QPR he is using social to get closer to his fans, something which is usually very difficult for football club owners to do.
How many billionaire football club owners would ask their fans on Twitter which footballers to buy?? Well played Tony
Last week Twitter quietly launched the new ‘timeline’ feature to a limited number of users. We know Facebook have been very busy in recent times with the changes they have made. However, Twitter’s last redesign is about a year ago. Here are the new changes :
First there are inline conversations. If you click on a person’s tweet a conversation will appear within the timeline. It gives you a better overview of conversations with other Twitter people and remains in the same line.
Similar to Facebook, where you can publish photos among other things, is the inline media. If you click on a tweet, which includes a picture or a video, the media will appear within the timeline as well.
The third change is with the profile lightbox display. When you click on someone’s profile, rather than the appearance of the profile being displayed on the right sidebar an extra box pops up and leaves the background in the shade.
Twitter said it is just a test but so far there haven’t been any complaints about the new timeline. For the full experience watch Patrick Bisch’s video and have a look at his blog website.
Don’t underestimate StumbleUpon
StumbleUpon is cool but almost nobody talks about it. It is a web page search engine that finds and recommends web content, based on people’s interests. After last week’s publication of an infographic by StumbleUpon the image of the discovery engine could change. ‘The life circle of a web page on StumbleUpon’ shows that 2.2m web pages are added to StumbleUpon every month. Traffic referrals are 13% higher than on Facebook, which puts StumbleUpon in first place for social media traffic in the US. Whereas, Twitter and Facebook links have a life time of 2 or 3 hours after publishing, a StumbleUpon link stays alive at least 400 hours. Even if there is no active campaign necessary it is interesting for brands to include StumbleUpon in their projects.
The Online Checkout in Real Life
This is a great viral from Google showing just how important it is for e-commerce stores to improve their checkout tools, otherwise they lose customers. Behind the video, Google recommends its ‘Google Analytics‘ to have a better idea of how consumers interact on their web pages. Watch the video here!
Public Social is a specialist social media agency. We help organisations to connect to their customers using the most appropriate social media channels and online communities.
