At long last the X Factor has finally come to an end with the winner being announced last night in a 2 hour mashup of adverts on prime time TV. The interesting thing was though, ‘Little Mix’ the eventual winners, were trending on Twitter most of the weekend, with no sign of Marcus Collins (the other finalist) in sight.
In the last 7 days, excluding hashtags, Marcus Collins was mentioned 7,485 times online compared to Little Mix with 10,211. Little Mix had almost double the positive sentiment too. Although not an exact science, I think its conceivable to believe that you can use social media to ascertain who will win a popularity contest before the winner is officially announced. In the meantime, we should all be grateful for getting our Saturday nights back.
